- •Министерство образования и науки рф
- •Contents
- •Введение
- •Case study
- •The Business Inflation Guide
- •Successful media relations
- •What is Media relations?
- •Tips to help you build sound relationships with journalists:
- •Press release Part 1. Introduction
- •Vadi Vision releases a new ultra-hard lens
- •Part 2. The History of the Press Release
- •Part 3. The Future of the Press Release
- •Crisis communications
- •Crisis Communications
- •Open to Public View
- •Six Ways to Face a Crisis before it Happens
- •Digital seed
- •Digital Seed
- •What is Digital Seed?
- •Digitizing Content
- •Digitizing Delivery
- •Digital Seed Benefits
- •Public relations across cultures
- •Public Relations across Cultures
- •Связи с общественностью:
Digital Seed Benefits
Lower marketing costs
Engage readers/visitors at deeper levels
Create committed and supportive communities around your content
Make learning fun
Support personal mastery
Create personal-growth performance-based metrics
Give mini-seminars online
Create learning groups on your topics
Build a loyal community around your book or content
Connect people globally
Entertain while you inform and educate
Clearly convey your message to a specific audience
Entice customers to say “Yes”
Build brand value faster than traditional marketing
Gain publicity easier
Create massive word of mouth marketing
Providing metrics to track marketing
Receiving instant feedback on marketing efforts
Deliver distant seminars
After-reading tasks
Find words in the text that mean the following:
to intensify or increase in quality, value, power, etc.; improve;
to transcribe (data) into a digital form so that it can be directly processed by a computer;
inventive talent; cleverness;
to grow or cause to grow; develop;
the period of time during which a human being, animal, machine, etc., may be expected to live or function under normal conditions;
of, relating to, or belonging to property or proprietors; privately owned and controlled;
having refined or cultured tastes and habits;
to reduce or be reduced in volume or size; make or become more compact;
capable of being believed; trustworthy or reliable.
Complete each sentence with the correct ending:
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Discuss the following questions with the partner:
What was the reason for Digital Seed emerging?
What was innovative in this new PR and marketing tool?
What Digital Seed can be used for?
Are there any limits to the methods of delivering your message through this interactive and collaborative technology? Why?
Read Digital Seed benefits again. Then close the book and try to numerate as many of them as you can. Work with the partner.
Make a list of the top 5 benefits that are essential in this innovative learning and marketing tool. Explain to the partner your choice.
Speaking
Imagine that you are a PR practitioner and you are being interviewed by a famous marketing specialist on the topic of innovative PR tools. Create a discussion with your partner using information about Digital Seed.
Prepare a report about innovative PR tools using Digital Seed by way of example.
UNIT VI